In cities throughout India, the beaming face of Prime Minister Narendra Modi adorns big posters selling the nation’s G20 presidency. 100 nationwide monuments, together with the Pink Fort in Delhi, had been illuminated with the G20 brand to encourage folks to submit selfies. Authorities studying classes inform college students that India is a becoming G20 host as a result of it’s “the Fountain Head of Democracy.”
To behold the promoting and public relations blitz that the Indian authorities has mounted because it prepares to carry the Group of 20 summit this weekend, one may assume India had been personally anointed by its friends, moderately than merely being subsequent up within the rotation.
However India, and its governing celebration, had been primed to capitalize on the second.
The G20 has arrived simply as India is asserting itself as a rising geopolitical and financial power, courted by an array of worldwide powers and providing itself up as a pacesetter and mannequin for growing nations. Mr. Modi has seized on the G20 presidency as affirmation and celebration of India’s ascent — an increase to which he has fused his personal picture — as he seeks a 3rd time period in an election early subsequent yr.
Mr. Modi has been a grasp political marketer ever since his time as a state chief, “and now he’s additionally making good use of the G20,” stated Neerja Chowdhury, a political analyst and editor. “That India has arrived on the world stage will go strongly in his favor with the citizens.”